Facebook is the social networking site which connects people, friends, friends of friends. This is what we know as much as we think about Facebook that, it is used to connect people who are our relatives and friends. It is true but it is the word for long back days, when Facebook was created to connect people. Currently Facebook is playing a major role in digital marketing. Facebook is giving many features to publish and advertise websites for free. Do you know what Facebook offers to advertise and maintain a website to check its analytics? Just check these features to promote your website in a most prominent way.
Before we discuss about the digital marketing with facebook, firstly we must know about the definition of digital marketing. Here is the definition of digital marketing according to wiki
Wikipedia Definition: Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders. A component of Digital marketing is Digital Brand Engagement.
As we know Google is god of websites which are being created now a days. I mentioned that Google as God because it is the only source to elevate and index the website pages in its search engine. We must realize google is the only source to promote our website and make the people to visit our website easily by using different SEO strategies and tools. Also Facebook has created its own strategies to give the better source and platform for all the websites which are being created and maintaining currently to promote also to increase their traffic. As we know that 80 percent of the world wide webs depended on Google but Facebook also introduced its insights features to use.
Business page and fan page creation
Business page is the best feature of creating your own business page, whether it can be a website, business and institute you want to promote to this world. This feature is free in Facebook. Although Facebook acquire benefits on this feature passively but we have to feel honor and thankful for facebook for giving this exciting feature to publish and maintain. Many companies are using these business pages to publish and maintain their updates easily and effectively. Before the advent of facebook, many companies used to create their own domains to publish and maintain their pictures, media, updates. But even though it is some kind of micro blogging, facebook is providing effective insight features with Business pages.
Page Likes decides the popularity and partially used in digital marketing benefits with Facebook
Many people are crazy about Facebook likes. It is like mania to have likes on facebook on every photo we upload, every post we publish and every video we show. Likes, comments and shares plays the main ball game on facebook. These aspects are also very important on facebook to calculate the rate of popularity on Facebook. Facebook likes decides the popularity in the world. There are many such pages which became popularity among world wide who had huge fans calculated by likes on Facebook.
Page insights are another added advantage
Page insights are used to calculate the people who are visited the facebook pages recently also who reached our post from different sources and media.
News feed preferences
All fans who likes your page, will see your updates on News feed, even though they can set their own news feed preferences, but there may be some die hard fans of your facebook page who doesn’t want to miss your updates on facebook. Hence this is one of the major digital marketing benefits with facebook. In other words, fans of facebook likes yours page means that passively agreeing to promote news letter from website without any plugins to be used from your website or product.
Posts that are hidden, are reported as spam or cause people to unlike the page. So be careful while posting any thing on facebook page. Also we can see who ever fans are coming from and arrives after visiting our post. It is always an added advantage to maintain people who are visiting our pages from different sources to know how they are visiting and what are the features forcing them to visit our post.
We can understand how people are responding to our posts so that we can work on our efforts that what works exactly.
One thing we must learn from facebook is e-mail marketing. Always it sends the automated e-mail once any like or insight hits our page. This is very important feature which helps us to closely monitor the people who are connected to our fan page.
So it doesn’t ends our journey with facebook with these features. There are publishing tools and insights of our every post. WordPress has a plugin called facebook to directly post our posts on facebook fan page with out any other attempt to post. There are also scheduled posts and drafts can be used on facebook fan pages. That is the reason why that wide range of fan pages had huge followers and likes, also there is a smart interaction with the people.
Earlier Facebook became much popular on connecting with people with each other, also facebook remains and proves that it is worlds biggest social network in promoting wide range of websites on web also to create massive fans on internet.
So what to wait just click on create page option on facebook and enjoy the digital experience of publishing and advertising on facebook for free. Also there are paid services that to promote page by selecting area wise, people wise and also gender wise on facebook. As it creates a budget automatically which needs to be paid online for more better services to increase web traffic also to get big amount of likes on facebook. It is really understood the people needs on social marketing strategies and promotions also plays major role on earning name and fame with respect to public and money.
Hope this article gave you enough information about Digital marketing benefits with Facebook. Please do share on your favorite media Facebook, twitter and google. Also give your valuable tips on social media marketing on any ways. Comment your words below.